No longer considered a trend, the days of short-run print jobs, decreased advertising budgets and alternative printing technologies are here to stay. The impact these changes have had on the ink manufacturers top line revenue is real. The question moving forward is: Just how will they adapt, compete and, in some cases, survive?

The traditional model of Service and Support is one adopted by most ink manufacturers. Albeit tried and true, this model is being tested at its core by Sun Chemical. In these trying times, ink manufacturers are struggling to make a reasonable profit when offering such services.

Sun Chemical recognizes there needs to be a fundamental change of delivery of such products if they’re to continue being a viable supplier. They predict a decline in legacy delivery methods to one supported by technological advancements of Automated Dispensing Equipment. A printer’s need for service clearly relates to spot color, not process color.

It’s for this reason Sun Chemical forged a Strategic Marketing Agreement with GFI, whom they recognize as the clear leader in this type of technology. They invested not only in the technology, but in the inevitability of the process efficiencies and cost savings GFI’s equipment provides. Read more about this unique initiative here.